With fall approaching we've added new gear to the store. New helmets, flannels, custom-made snapbacks, windbreaker, sweatshirts, hoodies, board shorts, and a whole lot of new accessories.
There's no better time than now when it comes to talking about our custom culture philosophy here at Urban.
What do you mean by "custom culture"?
We believe that products should be well made. Just like a building custom bike we source the best parts and components to manufacture our goods. We don't source blanks (shoutout Gildan), we source fabrics and manufacture custom never before made products with new materials. But we don't stop there, we go as far as the final stitch when it comes to our apparel and helmets. You'll never see us release the same product twice. We believe that style deserves respect and that's the feeling you get when you wear Urban gear.
You'll never release the same product twice?
We get asked this question a lot. "When are you gonna be restocking XYZ design or XYZ product". The answer to that question is, probably never... Everything we do it small batch and limited. Not because we aren't sure people will buy the same product forever, but because this is how we maintain our custom culture philosophy.
Think about it. If we drop the same flannel designs, the same helmet designs and styles over and over, the market will get so saturated. Next thing you know you'll be pulling up to the bike nights in the same outfit and your buddies. Save your self from looking like a clone, shop Urban with confidence, knowing that you'll be one of the few to own a piece of custom gear.